Cam Marston studies workplace, workforce, and marketplace trends with 25+ years of experience helping organizations bridge the gap between generations at work. He is the founder of Generational Insights and the author of several books, including The Gen-Savvy Financial Advisor and What Works. Cam is also co-founder of PurposeNext and creator of the PHASE Into Retirement™ framework, a research-based approach helping individuals and advisors plan for the non-financial side of retirement: Purpose, Health, Activities, Social Life, and Everyday Life. Cam’s clients have included Kaiser Permanente, Charles Schwab, Fidelity, NASA, and the U.S. Army, with his insights featured in the Wall Street Journal, Forbes, and on Good Morning America.