Dec. 15, 2022–Anitra Henderson / Founder, Lyvve Strategies

Anitra Belle Henderson joined SCHOOLS, an ed tech test prep company, in August 2022 as CEO. Henderson also collaborated with the founder of SCHOOLS to form Lyvve Strategies, a firm focusing on marketing and community mobilization initiatives using digital strategies.

Prior to her new roles, Henderson served as the Executive Director of Communications and External Affairs for the City of Mobile. She served in three terms of Mayor Sandy Stimpson’s administration focusing on community affairs, federal and state government affairs, economic development and communications. She has provided workforce opportunities for more than 4,000 youth and led the formation of Alabama Big 10 Mayors Association. She received her B.A. from the University of South Alabama. Henderson is committed to her community by serving on various boards and committees including Distinguished Young Women, Junior League, Jack and Jill of America, Girl Scouts, Ascension Providence Foundation, the Social Justice Committee at USA and the Alabama Committee on Credentialing and Career Pathways by Governor Kay Ivey. Henderson is a graduate of Leadership Mobile and the Alabama Leadership Initiative.